Those of us in the SEO industry all know that content is king, and that one of the best ways to produce high quality human readable content is through a blog or news feed on your website.
Blogs aren’t just for business use, they provide an easily accessible way to share your thoughts with a wider audience, they can also provide a passive income if you are successful however it can be difficult to know where to start.
The author of this article has first hand experience working in the Content Writing industry allowing you to avoid any of the major pitfalls you are likely to face when getting started.
Know Your Audience
It is important when starting your blog that you know your audience, for example if you run a Car Dealership people are unlikely to visit your blog for cooking tips.
Google Analytics can provide you with some excellent demographics allowing you to write fantastic targeted content that people will actually want to read rather than nefarious clickbait articles.
Once you have established who you are writing for, it is time to start jotting down your ideas. Speaking from experience, when i am noting my ideas i like to start by pondering over headlines, after all this is your call to action, and lets your readers know what to expect from an article, a catchy headline is key to getting your blog article shared.
Hubspot provide an excellent guide for writing captivating blog titles that your readers won’t be able to resist.
Once you have a headline, simply break the article down into manageable chunks for example subheadings, by doing this you will already have a rough overview of the articles structure before you have written a single word of actual content.
Once we have our articles structure the next step is to choose our keywords for example “Interesting Blogger Feed” once we have our structure and keywords the rest is easy, simply build your body text around your keywords for example.
“Medium offers us an intuitive and simple platform to create an Interesting Blogger Feed that will keep your readers hooked.”
Sharing Your Blog
Writing a blog post is a hurdle in itself, however once you have accomplished this your next step is to actually get people to want to read it, if you write captivating content you will develop an unbreakable bond with your readers that will keep them coming back for more.
To get your blog seen by the world you have a number of great options ranging from organic page views to paid advertising and guest blogging and its derivatives, Social Media is also another great opportunity to share your articles benefiting both site traffic and your social media following.
If you are an aspiring writer and wish to write a personal blog, sites like Medium provide an affordable way to share your ideas they further benefit from having an already established user base that are constantly checking for new articles.
If you use Google Chrome the Zest.is plugin provides a veritable breeding ground for high quality content making it a fantastic research tool.
To be a successful blogger you don’t need much in the way of equipment this making it a much sought after career choice for freelancers, Gone are the days of expensive Microsoft Office packages, in this day and age we have some fantastic cloud based services on offer. The most favourable in my opinion is Google Docs owing to its variety of plugins which offer a huge improvement to your workflow, for example AI proofreading and dictation.
Another benefit of Google Docs is that it allows you to export your files almost any format of your choosing to make it easier to share your article with different sources.
We hope you have found this article informative and that it has helped serve as a base for your upcoming blog articles.
If you are considering becoming a paid blogger or article writer it is very simple to get started. Freelancing websites including Fiverr and FiveSquid provide a simple, easy to use freelancing platform, and if you are willing to put in the work Blogging and Article Writing can provide an excellent income without the daily hassles of going into the office.