Adwords Consulting and Why it is Important

Adwords Consulting and Why it is Important

Google Adwords is a very powerful network which allows you to advertise on the front page of Google and its partners for any keyword in virtually any niche. While they are few restrictions, in the main you can advertise for pretty much anything you like. The ability...
Google Adwords – Testing is a Power!

Google Adwords – Testing is a Power!

It is very easy to become despairing with Google Adwords. That is because you can set up a great website advertising a great product that end up spending too much money on the ads and the campaigns become unprofitable. More people pile into the niche and outbid you...
Why a High CTR is not Always Profitable

Why a High CTR is not Always Profitable

We are taught that a high click-through rate (CTR) is good because it will reduce the cost per click (CPC) and improve your ads position. But do you know that having a high CTR is not always desirable or profitable? What is more important is conversion rate. Read on...
How to Improve Your Adwords Quality Score

How to Improve Your Adwords Quality Score

Anyone who runs ads by Google or Adwords has one important objective in mind – to achieve a high quality score (QS). The higher the QS, the lower the cost of keywords and the higher the placement of the ads. Let me examine how the quality score works and what you can...

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